New Delhi: Virat Kohli has been appointed as brand ambassador for Uber India. Virat Kohli, the captain of the Indian Cricket team, will now be the face of the brand across the Asia Pacific region.
“Sharing a common vision of empowering people and communities, this partnership will see Uber and Virat Kohli join hands to underscore the company’s commitment to serve billions in the country, in the years to come,” Uber said in a statement.
Uber, the ridesharing app, announced the appointment of Virat Kohli on Friday. Virat also tweeted out about his association with Uber India.
Uber India’s association with Virat Kohli will mean that the ride-sharing app will lay the foundation for a host of brand-led interventions in 2018. Besides being the face of the brand, Virat will be actively involved in a series of innovative marketing and customer experience initiatives to be rolled out by Uber India.
“In Virat, we’ve found a partner who reflects the drive we share with everyday India, while embodying our commitment to serving the country. Today, we are the most-preferred ride-hailing service in this market and we will continue to invest and innovate in ways that will benefit our driver partners and riders,” Jain added.