Vododara: In 2018, it’s safe to say that you can’t afford to ignore social media. Turns out, that’s especially true if you’re running a police department. From Mumbai to Bengaluru, netizens have been impressed with cops upping their social media game and putting out tweets and viral posts sprinkled with witty pop culture references and puns. And the latest to catch the Internet’s attention is the Vadodara City Police. From a nod to Malayalam actor Priya Prakash Varrier’s famous wink to Singham himself, Ajay Devgn, Vadodara cops are using filmy references, witty puns and clever hashtags to drive their messages on safety home.
One of the most recent and much-appreciated posts on Twitter is this one, which features Internet sensation Priya Prakash Varrier.
— Vadodara City Police (@Vadcitypolice) March 22, 2018
“Accidents happen in the wink of an eye,” warn Vadodara police, adding, “Drive carefully, without distraction.”
That famous wink is, of course, from Manikya Malaraya Poovi, the teaser song of the Malayalam film Oru Adaar Love. Priya Prakash Varrier’s wink and smile sent the Internet into meltdown mode last month.
Vadodara police have also previously used dialogues from iconic Bollywood films and popular songs to deliver messages on safe driving, drinking responsibly and even police recruitment!
— Vadodara City Police (@Vadcitypolice) March 24, 2018
Speaking to The Hindu, Vadodara Police Commissioner Manoj Sashidhar explained that using pop culture references was a deliberate choice.
— Vadodara City Police (@Vadcitypolice) March 14, 2018
“This is about connecting with citizens using day-to-day popular language and icons to drive home the point… If I tweet that bribing is a punishable offence, nobody will give it a second glance. But our tweet with the tagline Kuchh le-de ke khatam karte hain (let’s settle it with something) and hashtag #SarkariMehman went viral on WhatsApp and other platforms,” he said.
Previously, social media campaigns by Mumbai Police and Bengaluru Police have gone viral dealing with all kinds of things from cyber crime to road safety.