Mousumi Das, Kolkata: This monsoon the V-cut (the blouse expert) has come up with an esteemed special Monsoon collection. V-cut is a house of designer blouses from Kolkata and a part of one of the most renowned brands in Eastern India – Indian Silk House Agencies.
The brand is founded by a legal entrepreneur, Darshan Dudhoria and his sister Lipika Dudhoria in the year 2013. V-Cut is sold across the world from their studio in Kolkata and through their e- commerce partner, www.allsilks.in and caters to the cosmopolitan, brand- conscious women from 16 years and above.
V-cut uses all kinds of fabrics including Raw Silk, Dupion, Georgette, Satin, Pure Silk etc. They have options of all the cuts ranging from Dart cut, Princess Cut, elite cut, double darts etc. The embroidered blouses include intricate work like Dabka, Threadwork, Zari, Zardosi and many more and the embellishments include buta, embroidered laces, stones etc. It’s ready-to-wear blouse ranges pocket friendly. Each Blouse is given special attention and made from the finest German threads.
Each and every piece is customized according to the client’s needs and taste. From the store’s extensive range available online at www.allsilks.in, customers can choose the fabric and add a design of their choice. Apart from the unique concept of creating ‘your-own- blouse’, they have over 500 unique designs of ready-to-wear pieces available at all time. The brand is present offline as well and the exclusive pieces can be bought from their flagship store near Southern Avenue, Kolkata.
The brand has been getting an over-whelming response to the concept and hence intends to set up more studios and expand to other cities through placements in various ethnic designer stores, retail chains and shop in shop formats. V-Cut also intends to be available in other online platforms to cater to a wider audience. Their aim is to be the largest Blouse Retailer in India.