New Delhi: Taxi hailing app Uber has entered into a strategic partnership with Bharti Airtel in a bid to provide internet access to riders and leverage India's largest telecom player's 200 million customer base in India.
As a part of the deal, Uber users get access to free 4G Wifi in Uber cabs starting with Mumbai on Saturday and an additional payment option Airtel money on the app. Drivers get subsidised mobile devices and data plans, the company said. The drivers will use an Airtel 4G enabled MiFi dongle which will have a battery life of 6 hours. Users will just have to click on 'UberWiFi' as an option and they will be logged on to the internet.
Airtel will also become Uber's official telecom partner across India. Uber will also offer exclusive promotions, discounts and experiences to Airtel customers – as a limited time promotional offer, new Uber riders who top up their Airtel Money wallet can earn up to Rs. 500 for free.
On Tuesday, Ola Cabs had offered a similar promotion that offered free Wi-Fi, among other benefits under its 'Select' program, but had not disclosed the telecom operator who would partner in this initiative.