New Delhi: Tata group firm Titan Company on Wednesday said it will foray into the women’s ethnic wear segment on a pilot basis.
“The company has since inception been exploring opportunities in personal lifestyle categories. One such category is special occasion ethnic wear for women which will now be piloted for understanding consumer attitudes and preferences,” Titan Company said in a filing to the BSE.
“The pilot, which may include setting up a few stores, is expected to last about 12 months at the end of which the company will take a decision on the future course of action,” it added.
At present, Titan has presence in several personal lifestyle categories including jewellery under Tanishq brand, eyewear under Titan Eye Plus brand and watches under Titan brand.