New Delhi: Ride-hailing app Ola on Thursday announced the launch of its “Progressive Web App” (PWA), a lightweight data friendly mobile website that offers users, especially in smaller towns and cities, an app-like experience on smartphones.
Additionally, PWA presents itself as a convenient option for “Outstation” and “Rental” customers who can now access Ola through this light application on their mobile phones and desktops/laptops alike.
“As the first ride-hailing app in the APAC region that is using PWA technology, this represents an important development that will enable us to reach an ever greater number of customers and driver partners in rural India,” said Ankit Bhati, Co-Founder and CTO of Ola, in a statement.
Users can book an Ola cab through PWA across all categories and can also pay for their ride through Ola Money. “It’s exciting to see Ola create their PWA, which will ensure their users have an engaging experience from the very first moment,” added Rahul Roy-chowdhury, VP Product Management, Chrome, Google.
Ola claims that PWA consumes only 50KB data on first payload and 10KB on subsequent loads. Apparently, PWA is also helping Ola reach users in new cities. Company has also witnessed mobile traffic increase by 68 per cent in second and third-tier cities.
“Using just 200KB of data to install, the PWA is at least 300X smaller than downloading the Android app and 500X smaller than downloading their iOS app. Repeat visits use as little as 10KB. This low data consumption translates into a 3.4-second first visit and less than a second for repeat visits on 2G and 3G networks-an ideal solution for millions of Indians,” notes the Google blog .
Blog also mentions that Ola noticed that 20 per cent of users who book using their PWA were those who had previously uninstalled their app citing storage issues. “By reducing the amount of storage space needed, the PWA allowed them to effectively re-engage with their previous app users.”