Kolkata: In yet another first, Tata Sky, the leading DTH service provider introduces the first ever ‘Daily Recharge’ voucher, empowering subscribers to pay only for the days they watch TV. Stars of Tata Sky’s ‘Daily Recharge’ TVC – Neelu (Himani Sisodiya) and Mannu (Prit Kamani) were in Kolkata to unveil Tata Sky’s ‘Daily Recharge’ campaign. This pioneering concept allows a minimum recharge value starting at Rs.8/-, making it the smallest recharge voucher in the television viewing sector.
This innovation by Tata Sky puts the subscriber in control of his/her TV viewing expenses. There are a substantial number of subscribers who pay a monthly charge, but for some reason or another are unable to view TV on a daily basis. For a large part of the population, they can economize and re-charge their set top box on days when electricity is available, or when they are back from vacation. Similarly, they can decide on days when not to recharge for example during exam days or when travelling away from home.
The benefits of Tata Sky’s ‘Daily Recharge’ were brought alive by artists Neelu & Mannu, the fresh faces who talked about the TVC that was shot at Gulmarg at a Kolkata press meet, highlighting the use and features of the voucher.
Launched in 2006, Tata Sky is a JV between the TATA Group and 21st Century Fox. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24×7 call centers across the country manned by multi-lingual customer service associates