Star Cement Promises Surprise on Durga Puja


Kolkata: One of the biggest social events of India, Durga Puja is considered the main festival for Bengalis. The festival is coloured with devotional zeal, mythological legends, detailed rituals, extravagant pandals and magnificent tableaus of the divine Mother Goddess and her children. The ten-day festivities of Durga Puja provide one and all with a chance to spread festive

This year Cement Manufacturing Company Limited [CMCL] with its high voltage brand Star Cement and Deshapriya Park Durgotsab (DPD) have come together to create something so unique & grand that it would undoubtedly draw global attention towards Kolkata as a whole.

Sri Alok Misra, AVP Sales & Marketing of Star Cement said. “This year Star Cement & Deshapriya Park is doing Durga Puja together. The theme of the Puja has been conceptualised and ideated by Star Cement. Kolkatans will observe a grand and unique Puja that will grab eyeballs and add the wow factor to the celebrations. We thought that Deshapriya Park is the ideal venue for such a grand idea because of its huge space, cultural heritage and excellent location which has a very good proximity to various parts of the city and suburbs. Come October and you will witness what a silent revolution we have brought about in our city of joy”.

Hironmoy Chatterjee, President, DPD said. “We are extremely pleased to have Star Cement as our partner in the worship of Devi Durga this year. DPD shares quite a long history of collaboration with the Society. Envisioning a large societal purpose has always been a dream at DPD. For DPD, Durga Puja is more than just an ethical commitment, deeper than Puja Committee Spin; it’s embedded in the activities, influencing decisions from sourcing to strategy. This partnership only makes our cause bigger and more unique”.

The Star Cement Deshapriya Park Durgotsab completed its Khuti pujo with grand fanfare. Among the dignitaries present were state Public Health Engineering and Panchayat and Rural Development Sri Subrata Mukherjee, State Tourism Minister Sri Bratya Basu, Member of Parliament Sri Subrata Bakshi, Mayor in Council Debashis Kumar and Tollywood heartthrobs Jisshu Sengupta and Rachana Banerjee.

So what happens when a 78 year old Durga Puja Committee joins hands with the most successful cement manufacturing brand in the North East that is poised to become the leading brand in Bengal, Bihar & Jharkhand?

The answer is just 90 odd days away.