Sony Launches Its Latest Bravia TV


New Delhi: Sony India on Wednesday announced the new 4K HDR television series. The new BRAVIA TVs make the best use of 4K HDR (High Dynamic Range) content with the combination of their image processor and display device technologies.

Sony’s 4K line-up has witnessed a positive progression with 17 models being launched in FY17 compared to 11 models in FY16. The expansion is attributed to 4K technology making a push into the mainstream, as consumers are now aggressively consuming 4K content from various online streaming services. The growing demand for larger screen segments is also one of the aspects boosting the segment’s succession.

Sony’s 4K HDR Processor X1 Extreme has been widely acclaimed for its ability to produce lifelike picture with superb texture, depth, colour, and contrast, bringing a significant leap forward in the space of HDR. With the introduction of the new 2017 line-up this technological prowess will now cater to a broader audience.

The new X9500E & X9300E series features Slim Backlight Drive+, an improved LED Backlight technology allowing more precise and accurate local dimming control compared to a conventional Backlight Drive.

With its quad-edge LED structure and X-tended Dynamic Range PRO local dimming and boosting technology, it enhances the brightness and contrast details- in fact delivering 10 times the XDR contrast of conventional LED TV.
Android Nougat 7.0

The new X series runs on the latest Android TV version 7.0 (Nougat) with Sony’s exclusive user interface. Sony’s Android TV lets one explore the world of movies, music, photos, games, search, apps and more.

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