Snapdeal Suffers for Aamir’s Intolerance Remark

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Mumbai: Snapdeal’s app has been downgraded by users on Google play store for the e-commerce marketplaces for Amir Khan’s intolerance remark. The move is as a protest towards statements made by the actor with regard to the rising wave of intolerance in the country.

Protesters have begun offering one-star ratings for the company’s app on the Play Store to voice their discontent with Snapdeal’s affiliation with the actor. The have also begun a social media campaign to promote others to uninstall the app christening the movement as #AppWapsi.

The 50-year old actor on Monday said that his wife Kiran Rao had spoken to him about moving out of the country, fearing the prevailing security environment in the country due to growing wave intolerance. Snapdeal declined to comment on the situation at the time of writing the article.

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“Social media today is the new media. It is a quick, decisive and often a hurtful media. Consumers are very judgemental and social media allows them to go after brands unfairly. This was bound to happen, as people can only hit out at a star through the brands they endorse,” said Harish Bijoor, brand consultant.

Snapdeal’s chief rival Flipkart faced a similar assault from users for supporting Airtel Zero, the zero-rating service which was seen as violating net neutrality norms. Facing backlash from users on social networks and on the Play Store, Flipkart soon withdrew itself from participating in the programme.