Mumbai: On the occasion of Father’s Day, SBI Life launched an emotional ballad in the form of a music video, celebrating the Father – Child relationship. The video has gone viral with total views crossing 13 Lakh within just seven days of it being launched.
Continuing with celebration of Father – Child relationship through its recent advertisements, SBI Life provided an opportunity to all children to say Thank You to their Great Dad through its recently launched ballad #PapaHainNa. The video was launched on the SBI Life YouTube channel along with SBI Life’s Facebook page and Twitter handle.
“Papa Hain Na” is essentially an emotional ballad paying tribute to all the Great Dads. The ballad is aimed at celebrating the Father – Daughter relationship, the ever strong bond which the father shares with his daughter and the reasons why he has always been a hero in his daughter’s life. It beautifully brings out the nuances of the relationship through heart-warming lyrics, beautiful composition and endearing visuals.
Mr. Arijit Basu, MD and CEO, SBI Life, said, “At SBI Life, we have been creating communication under the broader brand philosophy of Celebrate Life. Right from ‘Hiron ko kya pata tumhari umar’ ad to ‘Are you a Great Dad?’ ad, we eulogize the family relationship as it is for the love and security of one’s family that an individual buys Insurance. ‘Papa Hain Na’ ballad is a continuation of celebration of family relationships.”