Sansui partners with KKR for the second time


Kolkata: Sansui, a leading Japanese consumer electronics brand in India, has joined hands for the second consecutive year as the official sponsor of the Kolkata Knight Riders (KKR) franchise in the eighth season of the Indian Premier League. Sansui’s logo will appear on the back of KKR jerseys.

Like KKR, Sansui is persistent in providing top notch entertainment and quality performance to its customers by delivering state-of-the-art Japanese technology products. Sansui’s robust product line-up includes LED TVs having cutting edge technologies like Curved, 4K (UHD), Smart, UltraLuminous and Connect. Through its association with Kolkata Knight Riders for the second year in row, Sansui aims to bring the excitement of IPL to millions of viewers via its premium series of televisions. The range promises stadium like experience at home through its 4K Ultra High Definition picture quality and crystal clear sound. Through this association, Sansui plans to further reinforce customer satisfaction and position itself as a youth centric brand.

Speaking about this association, Mr. Amitabh Tiwari, COO, Sansui said, “I am delighted to announce our partnership with the champion team of IPL 2014 – Kolkata Knight Riders, for the second consecutive year. Team KKR is a trendsetter and the pioneer of the most iconic sports leagues in the world. Thus, we find great potential in associating with them. Besides, sports is the only genre other than news which inspite of being time bound has an intense viewership. Our partnership with KKR provides us an ideal platform to not only engage with our discerning customers but also bring the best to our viewers with our premium product range. We wish the team good luck for their journey in IPL 8 and hope that they continue their winning streak.”