Sanjiv Goenka Forays Into FMGC, Launches Packaged Food Products

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Kolkata: The RP Sanjiv Goenka Group on Monday entered the FMCG space by launching two products and plans to pump in Rs. 10,000 crore in the sector over the next 5 to 7 years.

The company forayed into packaged food business under new entity Guiltfree Industries Ltd and as of now none of the listed group firms have any stake in it.

Group Chairman Sanjiv Goenka said the company began its FMCG journey with healthy snack brand ‘Too Yumm’. Bullish about healthy food sector of the country, Goenka said the group was aiming at $1 billion in sales from FMCG in the next five years. Goenka said the group would enter into other FMCG segments like personal care and healthcare in due course.

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He also said acquisitions were on cards and the company was evaluating ‘many’ targets having regional and national brands mainly in the food space. Brand, distribution and infrastructure what the group is looking at. “We’ll not foolish about acquisitions, but are hungry, ” Goneka said declining further.

Today, two products ‘Foxnuts’ and ‘Wheat Thins’ with six other variants under ‘Too Yumm’ were launched from outsourced manufacturing facilities. Some ten more products with 40-50 variants are in the pipeline for the next 12 months.

These products will be launched on April 13 in Kolkata and Pune and on April 17 in NCR region. Initially, in 15,000-20,000 outlets the products will be available, while the same will be ramped up to one lakh stores in 40 cities in a year’s time.

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