Royal Enfield to Introduce Two New Models


New Delhi:  Royal Enfield is looking to expand its product line up by introducing two new models by 2017, said CEO Siddhartha Lal. The two new products would be based on the new engine architecture.

“The first model based on the new engine platform will be out next year. Another model will follow in 2017,” Eicher Motors Managing Director and CEO Siddhartha Lal said.

The company, which sells various popular models like Bullet, Classic, Thunderbird and Continental GT, is developing two engine platforms. The new products would be in the range of 250 cc and 750 cc. However, they did not disclose further details on the new products.

Having established its business firmly in the domestic market, the company is now eyeing major markets across the world to sustain its growth momentum.

“We aim to build interest at city level first. We want to introduce our products first in major cities and we believe the brand’s pull will follow in the rest of the country. This is going to be our focus in the next few years,” Royal Enfield President Rudratej Singh said.

The company had in August this year announced its first direct distribution subsidiary outside India, in North America. The company plans to open its first exclusive branded retail store in Milwaukee in the first half of 2016.