Kolkata: 93.5 RED FM, India’s leading radio network, today announced its association with Kolkata Knight Riders (KKR). This is for the first time that RED FM and KKR have come together during IPL. KKR is the defending champion of the present season of the Indian Premier League (IPL) which starts from 8th April 2015.
Kolkata audience has supported KKR with unmatched enthusiasm and has shown tremendous ownership towards the team. The team having won multiple IPL titles is a clear favorite this time around as well.
RED FM has planned various activities across platforms to connect with listeners. A number of on-ground activities and on-air initiatives have been planned with cricketing heroes for KKR fans in Kolkata. Under KKR ka Control Room, RED FM will host KKR players such as Gautam Gambhir, Yusuf Pathan, Morne Morkel live on various radio shows.
Commenting on the partnership, Mr. Venky Mysore, CEO and MD of KKR said, “We are glad to have RED FM on board as the ‘Exclusive Radio Partner’. Considering the strong network strength of RED FM, we are sure that they will bring immense value to this association. I am hoping that KKR fans will feel a step closer to the players via RED FM’s very popular morning and evening jocks.”