Ranveer Singh Drives Tourism Growth In Switzerland


Mumbai: Ranveer, currently being talked about for his role as the villainous Alauddin Khilji in “Padmaavat”, was in 2016 appointed Switzerland’s first Indian ambassador.

“We couldn’t be luckier to have Ranveer Singh as our brand and country ambassador. He has really boosted the image of Switzerland in terms of tourism to make it younger, fresher, more exciting and more active. This is exactly how we want to position Switzerland in future to place it as the most desirable outdoor destination and he is helping us in doing just that,” Martin Nydegger, the newly appointed CEO of Switzerland Tourism, told IANS in an email interview.

“We reported a new record of 25 per cent growth rate in the overnights. We are absolutely convinced that it is certainly due to the efforts to get with Ranveer,” he added. Their arms are open for Bollywood associations.

“We are very happy to extend and continue with Ranveer Singh in 2018 and we are very much looking forward to that. We would always welcome all the production companies, stars and all the whole of Bollywood industry to continue shooting in Switzerland,” Nydegger said.India is a rapidly growing market for the Switzerland tourism industry.

He believes while Bollywood has given Indians a traditional view of Switzerland, there is a lot more that it has to offer.

“Apart from that we also have the Grand Tour of Switzerland which is basically the ‘Route 66’ of Switzerland. There is no better way to experience Switzerland in its variety, different languages and cultures and to roam through city and urban areas, alpine landscapes and lakes than the Grand Tour of Switzerland,” he added.