Paytm Mall Appoints Amit Sinha As COO

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New Delhi: Paytm Mall has announced the appointment of Amit Sinha as the Chief Operating Officer (COO) on Monday for its overall operations as well as expanding the team to ensure access to the widest variety of products across categories to its customers.

Sinha will be responsible for delivering quick, efficient and optimised partner logistics network. He has previously served in several key business roles in the company and has also helped implement critical business, HR and financial processes.

“At Paytm Mall, we are addressing a unique opportunity of giving small businesses and retailers access to mobile internet technology to address India’s large mobile consumer base. Amit’s experience in building various businesses since their inception makes him our best choice to lead our commerce business,” said founder and CEO, Vijay Shekhar Sharma.

Sinha who joined One97 in 2007, on his appointment as COO said that “Our goal is to build the country’s largest platform that enables trusted partners including brand and merchants in growing their business. We are innovating on multiple aspects of business and offering newer business opportunities for sellers. Paytm Mall also aims to be the preferred destination for consumers looking for the largest selection of products being sold by trusted sellers.”

Paytm has earlier de-merged its e-commerce business into a separate entity by the name of Paytm Mall to address India’s large online retail opportunity. This new entity, which started off with the same shareholding as the parent company of Paytm, One97 Communications Limited, has raised US $200 mn from SAIF Partners and Alibaba Group Holding.

Paytm Mall which works with retailers and brands to build their online stores integrated with supply chain in a partner model, is currently planning to launch its new app in the coming month.