‘OnePlus’ To Expand Its Offline Operations

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New Delhi: China-based smartphone manufacturer OnePlus, which entered India three years back, has become one of the biggest premium Android smartphone brands in the country and is now planning to expand its offline operations in 10 cities by the end of this year.

The Shenzhen-headquartered company started its operations in India in December 2014 and has primarily been an online-only brand.

The company captured 47.3 per cent of the premium smartphone market share and shipped 287,000 devices in the fourth quarter of 2017, according to the International Data Corporation’s (IDC) “Quarterly Mobile Phone Tracker”.

OnePlus would continue with its online sales partner Amazon India and its own portal to sell its devices in the country.

The handset maker debuted its first “experience store” in India in Bengaluru last year and contemplates expanding them to metro cities like Delhi, Mumbai, Chennai and other major cities by the end of 2018.

During 2017, OnePlus grew by a staggering 1,116 per cent in the premium smartphone segment as it further strengthened its robust performance in the Indian online market. Another focus, said Agarwal, would be to increase the presence at e-retailer Croma stores.

“We recently partnered with Croma and are present in over 20 Croma stores. This year, we are going to expand our presence in the entire 100 stores that Croma has across different cities,” the company executive said. The handset maker said its “OnePlus community” has helped it develop quality products.

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