Mumbai: Bollywood actor Amitabh Bachchan on Monday said that he did not enter into “any contract” with Doordarshan to endorse its channel DD Kisan,as claimed by reports.
Bachchan, 72, said his campaign for the new channel was “pro bono” and happened many days ago.
In a statement he said, “I wish to state that I have not entered into any contract with Doordarshan, on the endorsement of their Channel DD Kisan, and neither have I received any money from them. I worked with the advertising agency Lowe Lintas on the campaign for DD Kissan, and have not entered into any contract with them either, nor have I received any money from Lintas, as being stated.”
There were reports that Bachchan was roped in for Rs 6.31 crore in the most expensive endorsement deal ever by an actor.