New York: In a unique way to promote awareness about breast Cancer, the world is celebrating Tuesday, October 13 as No Bra Day. Women are unhooking their bras all over the world for a good cause today.
The National No Bra Day, an annual holiday reportedly created in 2011 by breast cancer advocates to commemorate the October Breast Cancer Awareness Month serves as a reminder for all women to be screened for breast cancer.
For survivors and advocates of breast cancer, it is a day meant to promote breast cancer awareness and to help raise money for research.
The theme for 2015 World Cancer Day is “Not Beyond Us.”
The hashtag #NoBraDay is trending on Facebook and Twitter, along with photos of women wearing no bras at all, to show support for those who are fighting breast cancer and to serve as a reminder for women to get regular screenings.
However, questioning the merit of wearing bra, Countering everything we’ve ever been told about supporting the upper curves, a new study from France says we’ve got it all wrong. Wearing a bra does nothing to decrease back pain, and the support offered by a brassiere actually encourages the breasts to sag. Quelle horreur!
As reported in The Local, a 15-year study led by Jean-Denis Rouillon, from the University of Besançon in eastern France, found that “bras are a false necessity.”
“Medically, physiologically, anatomically — breasts gain no benefit from being denied gravity. On the contrary, they get saggier with a bra,” Rouillon, a sports science expert, told France Info radio.
In a job presumably envied by many, Rouillon spent a decade and a half measuring the changes in breasts of hundreds of women using a slide rule and caliper at the Centre Hospitalier Universitaire in Besançon. The participants were all between the ages of 18 and 35.
Of the braless women, the researchers concluded that “on average their nipples lifted on average seven millimeters in one year in relation to the shoulders.”
A 28-year-old woman who took part in the study hasn’t worn a bra for two years now, and doesn’t expect to go back.
“There are multiple benefits: I breathe more easily, I carry myself better, and I have less back pain,” she told France Info.