New Town’s ‘Misti Hub’ Set To Serve You Soon


Kolkata: As Sweet is an integral part of Bengali’s culture, The West Bengal Housing and Infrastructure Development Corporation (WBHIDCO) has planned to open a hub to sell traditional Bengali sweets in New Town. New Town’s first Misti Hub will be opened within a month.

The residents of New Town will get the age-old Kolkata sweets at the hub. The Housing Infrastructure Development Corporation (HIDCO) had imposed a condition that those opening shops must have experience for 25 years or more.

Owners of top sweetmeat shops held meetings with senior HIDCO officials including its chairman Debashis Sen and welcomed the idea. There will be 10 branded shops and one ethnic one.

Nabin Chandra Das, Balaram Mullick and Radharaman Mullick, KC Das, Ganguram, Hindusthan Sweets, Bancharam and Gupta Brothers – these branded ‘Sweet-Makers’ are going to open their outlets.

The ethnic bengal sweets like the langcha of Shaktigarh, sharbhaja and sharpuria or Krishnanagar, sitabhog and mihidana of East Burdwan and chanabhora of Behrampur, Murshidabad will be available.

The hub is coming up on Biswa Bangla Sarani, off Pancha More near Gate number 3 of Eco Park. Every branded shop will have a glass front showcase freeze and a back room for storage along with a rear entry for supplies.

Near the exit, there will be a security check and the packets containing the sweets will be put inside a Misti Hub wrapper to market brand Biswa Bangla. A central atrium with glass walls will bring the sunlight inside.

The construction of the hub is a combination of tradition with modernity. There will be a caretaker on behalf of HIDCO to look after the facilities. There will be a place where people can sit and enjoy the city’s iconic sweets. Each shop will have its cash counter and packaging.