Myntra to shut website on May 15


New Delhi: Ending months of speculation, India’s biggest online fashion retailer, Myntra has finally announced that it will shut its website and will go app-only on May 15.

“This May 15th, 2015, Myntra is taking the first step towards the future of fashion shopping. We move on from the desktop to being exclusively available on the app” the company informed in an e-mail statement to its customers on Saturday.

The e-tailer in its mail also said that it plans on creating a more personalized shopping experience for its user by switching to mobile apps.