Pune: India’s fastest growing luxury car brand for last three years in a row, Mercedes-Benz, created yet another sales history by registering its best ever Q2 and half-yearly sales. Continuing its historic growth momentum, Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the Jan – June 2015 period. This sales growth also marks the brand’s highest ever Q2 volumes at 3093 units, up by 43% (April – June 2014: 2163 units).
This spectacular growth is buoyed by the most comprehensive and a young product portfolio comprising the New Generation Cars, the sedans, the SUVs and the AMG performance cars. As the C-Class and the E-Class luxury sedans continue to remain on top of customer preference, the SUVs, especially the M-Class continues to grow significantly followed by the larger GL-Class. The launch of the C 220 CDI and its subsequent local manufacturing enabled Mercedes-Benz to cater to the increasing demand of this segment benchmark luxury sedan. The success run of the NGCs, in particular the CLA and the GLA, continues across markets and added new young customers to the brand’s increasing customer base. The addition of the GLA 200 CDI to the local production portfolio is expected to drive the demand of this SUV even further while reducing the waiting period. The dream cars and the high performance AMG models also sustained their growth momentum in the performance segment.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “In the first six months of 2015, we sold almost as many cars as in the entire year of 2012. We created a strong growth momentum in Q1 taking clear sales lead, and are glad to sustain this stellar growth story in Q2 as well. We are on track with our long term objective of achieving a sustained profitable growth for our business in India. This performance firmly underlines the acceptance of our customer focused approach and reiterates yet again, Mercedes-Benz India’s proven brand premium and competitive edge in the luxury car industry. The brand remains distinct in terms of offering continuous product innovations, having the largest luxury car production facility, extending an enriching service experience and strengthening our extensive network footprint. With some of the most awaited products in the pipeline for the remaining two quarters, including the much awaited AMG GT, Mercedes-Benz is all set for another year of strong growth.”