Kalimpong: The Bengal Government has decided to promote the famous lollipops and noodles of Kalimpong through its brand, Biswa Bangla to help create a wider market for them. These products have always been popular with tourists.
Biswa Bangla is part of the State Micro, Small and Medium Enterprises (MSME) Department.
Steps are also being taken to ensure that the lollipops and noodles become available in retail chains. The government is also taking steps for the introduction of modern technology for the production as well as better packaging of both these items.
It may be mentioned that around 250 families across the district are involved in the business of preparing the noodles. Kalimpong, which became a new district in February 2017, is famous for special food items and beverages.