Kolkata, 21st August: What happens when 60 companies with 60 cars and 250 corporate employees get together?
The answer is simple – it becomes India’s biggest corporate motoring event with a competitive bent.
The event ‘Bridgestone Corporate Treasure Hunt’ was organised by ‘Kolkata on WHEELS’ in an endeavour to promote safe driving the city of Kolkata among the corporate sector of Eastern India.
On Sunday August 21 with the flag off by Mr. Debashis Sen; Principal Secretary, Urban Development Dept., Govt. of West Bengal & Honorable Chairman, WBHIDCO Ltd., from Rabindra Tirtha, New Town, 60 corporate teams traversed through Kolkata to explore its enigma and charm.
The event holds its uniqueness as the biggest corporate meet in Eastern India with 60 companies under one roof, educating the city of Kolkata.
Seven clues were given to the participating teams, correct answers of which led the participants to seven destinations in the city covering a distance of 80 km. The competitors also had to reply to 6 questions and collect 3 scavenger items during the run. All clues and instructions were delivered to the competitors digitally using different media and devices by the organisers.
The entire programme promotes the “Safe Drive Save Life” initiative. The event essentially highlights the fact of driving safely, since the organisers religiously supports the fact, this was a major point that dominated one of the motives of this event.
The top 5 winners were selected on the basis of maximum points scored. The prize distribution ceremony was held in Rabindra Tirtha.
Addressing the objective of this motor sport, Souvik Ghosh, Convener of the event said, “The ultimate motif behind this event was to essentially promote the city of Kolkata vividly, among the corporate sector through a fun filled motoring event. And not to forget the ‘Safe Drive, Save Life’ quotient, since we’re holistically promoting the same. We would like people to absorb the safety initiatives. We are extremely overwhelmed by the participation of over 60 corporate houses which made it the biggest corporate motoring meet ever held in Eastern India”.