Mohali: Kings Eleven Punjab on Tuesday struck a last-minute sponsorship deal with a leading condom manufacturer Manforce, which is a product of the New Delhi-based Mankind pharma.
Mohit Burman, who is the team co-owner said, “Manforce will figure on the back of the jerseys along with our other main sponsor Tata Prime.” However, one of the players said that “I don’t know what to say; my family will be watching and it’s an embarrassing situation. Also, friends are bound to tease us.”
Kings XI Punjab play their first match against Rajasthan Royals on April 10th. As for the rules and regulation, there are no such restrictions in allowing contraceptive firms from sponsoring an IPL team but this will the first of its kind.
“We have seen such products (male contraceptives) being advertised on TV during matches, but we don’t have guidelines that limit a franchise from getting one as a team sponsor,” said Rajeev Shukla, the IPL governing council chairman.
To go with Manforce, Kings XI Punjab will have 20 sponsors for this season and it goes without saying that it will do wonders to the team’s popularity and bank balance.