Kenstar launches World class feature ACs with Amazon

(L-R) Mr Samir Kumar, Director, Category Management, Amazon India and Mr Rahul Sethi, President, Kenstar unveiling the new Kenstar AC range.

Kolkata: Strengthening its foothold in the Indian market, Kenstar today announced its foray into the Air Conditioner segment and launched a lineup of Split Air Conditioners. In a first of its kind strategic tie-up, Kenstar has partnered with leading ecommerce market player, for the exclusive distribution of Kenstar ACs. With an aim to revolutionize the AC segment in the country, the two giants will offer World Class ACs at never before heard prices. With the launch, Kenstar plans to capture 5% of the total market share by the close FY 2015 and is confident to be able to achieve the targets based on three strong pillars of pricing, distribution and product.

Feature loaded Kenstar AC range aims to combine design and functionality to offer World class cooling experience. Kenstar AC addresses both health and lifestyle requirements of the customers.  While the Turbo Mode feature ensures instant cooling, the Silver Ion and Anti Bacterial filters purify the air circulated inside the house for a clean, fresh air. The Dehumidification mode ascertains comfortable humidity level without affecting the room temperature. The Magic Display makes the AC an ideal fit in one’s room.

The new Kenstar AC range offers 4 models in Split AC category. All ACs are compliant with BEE Star ratings and fall between an impressive 3 to 5 star ratings. The 1.5 ton 5 star Kenstar AC is available at an unbelievable price ofRs.25,990 only.

Speaking on the launch Mr. Rahul Sethi, President, Kenstar said, “With an increasing demand fuelled by rising temperatures, this leap from the small appliances to the manufacturing of ACs intends to cater to the growing needs for a healthy and comfortable lifestyle. We find it to be the right time to foray into this category and are proud to launch Kenstar’s AC range. The Kenstar AC range will be exclusively available on at jaw dropping price.”

Kenstar’s decision to partner with comes after studying consumer behavior and the online market place. With customers adapting to newer channels, becoming technologically savvy and looking out for unique deals, Kenstar becomes the first appliance brand to join hands with to launch a series of ACs for the customers in India.