Jerusalem: The Israeli Air Force has been criticised for using dozens of soldiers to spell out ‘Google’ from the air to welcome the firm’s former chief executive.
More than 100 airmen formed the logo, standing between two jets on the tarmac at the Hatzerim Air Force base earlier this month.
They were then filmed from overhead with a drone.
A father of one of the servicemen told the Times of Israel: “There they did all sorts of shapes on the order of the base drill sergeant and it was filmed.
“It was all done at two in the afternoon in the peak heat of Beersheba, which is a very hot place.
“They didn’t bother to give them anything to drink. The whole thing took an hour and a half after a day of travelling to get back to base.”
He added: “I don’t think that this is what soldiers ought to do in the army.”
Zionist Union politician Shelly Yachimovich said: “What a disgrace … dancing before the management of a private company that came to visit, and bowed before it and pleased it with a model’s flourishes.
“What’s next? Will the soldiers line up in the shape of the Nike logo?”
Google Israel’s public relations officer Paul Solomon wrote on Twitter that the company was unaware of the stunt.
He wrote: “See, sometimes even Google doesn’t have all the answers.”
A spokesman for the Israeli Defence Force said: “The issue will be checked and lessons will be learned.”