New Delhi: The number of mobile Internet users in India is likely to reach 478 million by June, a report published.The report attributed the popularity of mobile Internet in the country to its affordability.
“The number of mobile Internet users increased by 17.22 per cent from December 2016 to reach 456 million users by December 2017,” said the report titled “Mobile Internet in India 2017”, published jointly by the Internet and Mobile Association of India (IAMAI) and KANTAR-IMRB.
The study, however, predicts a slowdown in Internet penetration in urban India with 59 per cent penetration already taken place, while with 18 per cent mobile Internet penetration in rural India, growth is expected in the rural areas in the days ahead.
“Expenditure on voice has been steadily decreasing from 2013; and with the popularity of VOIP (Voice over Internet Protocol) and video chatting, the expenditure on voice services has decreased drastically in recent times,” the report said.
The report estimates that there are 291 million urban mobile Internet users and 187 million rural users as on December 2017.