Dancing on the road besides a moving car or auto may sound bizarre, but that’s what thousands of social media users across the world are doing as part of a viral challenge — Kiki Challenge or In My Feelings Challenge — inspired by Canadian rapper Drake’s latest song. The Canadian rapper’s song with the song line, ‘Kiki do you love me’, has led police across the world to issue warnings against the dangerous dance attempts.
What is KiKi challenge?
The challenge requires the performer to dance along with a moving car and then jump back into the car. It involves a slow moving car, with the person jumping out of the car and dancing to the first few lines of Drake’s track, ‘In My Feelings’, on road mostly in the middle of traffic.
How the trend started?
Although the “Kiki, do you love me?” song is created by Canadian rapper Drake, but the KiKichallenge went viral on June 30 when comedian Shiggy posted a video on Instagram where he was seen dancing to the song on a road. Later American footballer Odell Beckham Jr also recorded himself dancing outside his car. Even celebrities like Will Smith have uploaded the video of Kikichallenge on top of a bridge in Budapest.
Why you should not attempt this?
The trend has got viral and hundreds of such videos have surfaced across the world, in which youngsters jumping on the popular jig. Some people have even received injuries due to dangerous attempts. People are seen crashing into poles and tripping on potholes. In one clip a woman’s handbag is stolen while attempting the challenge.
Police warns against the challenge?
Warning parents about the dance, UP issued tweet on Monday, “Dear Parents, whether Kiki loves your child or not, we are sure you do! So please stand by your kids in all the challenges in life except #kikichallenge.
Similarly, Mumbai police also advised people to “desist from from public nuisance or face the music!”
— Mumbai Police (@MumbaiPolice) July 26, 2018
#inmyfeelingschallenge had to be done!!!@champagnepapi you’ve got us South Indian girls dancin to your tunes.. 😂😋
This is the craziness that goes on between shots… 🙄😛
Video and styling: @jaya_stylist
Music supervision:#priyankatumpala pic.twitter.com/dTA1enB9Nt
— ReginaCassandra (@ReginaCassandra) July 29, 2018
Cops across the world in the UAE, USA, Spain and Malaysia have also issues similar warning about the dangers of the challenge.