India Overtakes US To Become 2nd Largest Smartphone Market

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New Delhi: Samsung and Xiaomi together contributed to almost 45 per cent of the smartphone market in India in the third quarter of this year as the market grew 37 per cent (quarter on quarter) and 18 per cent (year on year), temporarily surpassing the US for the first time ever.

According to the latest research from Counterpoint’s ‘Market Monitor service’, India handset shipments reached an all-time high of over 84 million for the first time ever, driven by strong sale of both feature phones and smartphones.

“This is the first time since 2012 that Samsung and Xiaomi have reached this level of combined share. Additionally, the quarter was marked with return to growth for local handset players such as Micromax and Lava in the smartphone segment,” said Karn Chauhan, Research Analyst at Counterpoint Research.

Chinese brands performance remained strong and contributed to more than half of the total smartphone shipments. It is the third consecutive quarter when their market share is well over 50 per cent after they took over local players in the second half of 2016.

However, local brands like Micromax and Lava grew 41 per cent and 24 per cent (QoQ), respectively, in the smartphone segment recovering from their all-time low during demonetisation last year.

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