Dubai: The International Cricket Council (ICC) on Wednesday launched its cricket mobile app with a host of attractive features that will take fan experience to a new level during the upcoming Champions Trophy to be held in England and Wales from 1-18 June.
It will be the go-to cricket app for all international cricket, including this year’s ICC events – the Champions Trophy and the Women’s World Cup. The app will offer coverage through 365 days of the year across all current and upcoming series and tournaments including fixtures, results, HD quality videos, ICC news, ICC Rankings and more. Fans will be able to follow and support their favourite teams, receiving breaking news and score notifications.
During the upcoming season, the app will enable fans to follow matches of both the competitive eight-team events, the Champions Trophy and the Women’s World Cup, on a live match centre that will provide ball-by-ball updates and commentary, short form video highlights, exclusive videos interviews and features.
The ICC also announced the launch of its fans’ newsletter ‘Leading Edge’ (www.icc-cricket.com/register) which will deliver personalised cricket content and promotional offers from ICC Events to fans in different parts of the world. Aarti Dabas, ICC Head of media rights, broadcast and digital, said, “The new ICC mobile app and the fans’ newsletter ‘Leading Edge’ are aimed to provide global cricket fans with relevant and personalised content throughout the year.”
“ICC’s digital products will not only give cricket fans a chance to keep abreast with all international cricket news but also provide them with in-depth coverage during ICC Events, including the fastest live scores, a live commentary blog on the new-look match centre and exclusive video content,” she added.