New Delhi: To beat the tough competition posed by Reliance Jio various telecom companies like Airtel, Vodafone, Idea have come on a single platform.
According to a news published in Economic Times the telecom companies are planning to court feature phone owners with 4G smartphones at very affordable rates. Their main aim is to counter Jio. The main idea of Vodafone, Airtel and Idea is to retain their customer base which is being swept away by the Jio tide.
According to the International Data Corporation report one out of three feature phone users in India aim to purchase a smartphone in next one year. Around 70% mobile phone users are still on 2G and are using basic phones. 50% of the telecom sector’s revenue is contribute by feature phone users.