Kolkata: Ford India’s next big game changer the Figo Aspire makes its appearance in Kolkata this weekend to give customers a first-hand experience of this stylish compact sedan ahead of its introduction later this year.
The Figo Aspire will be showcased at South City Mall, Kolkata May 16 and May 17 as part of a 10-week long roadshow in 25 citiesacross India. Customers visiting the roadshows will get a first-hand experience of the carand a sneak peek into features that make the Figo Aspire deliver more than they expect from compact sedans.
“At Ford India, we are driven by a constant need to innovate and deliver products that customers want and value. Through the roadshows, we will highlight how Figo Aspire embodies the aspirations of modern India with its striking good looks, clever convenience, smart and practical features as well as outstanding ownership experience. This sedan is designed to exceed the expectations of customers in every way.” Raj Sarkar, vice president – Marketing at Ford India said. “I am sure our customers in Kolkata will be excited to see the proposition of this global Ford product.”
The roadshows are a part of Ford India’s recently announced experiential consumer campaign – What Drives You – that aims to discover the values and aspirations driving modern India. Led by versatile actor, singer and ace director Farhan Akhtar, the campaign will serve as a platform for scores of young and enterprising Indians to move a step closer to their aspirations and will culminate with one-lucky winner becoming the first customer to drive home a brand-new Ford Figo Aspire.
The new Figo Aspire sets a new standard for compact cars in India with a sub-four-meter sedan combining premium design, class-leading safety features and advanced technologies.
The new Figo Aspire is designed to turn heads with an elegant, striking design that sets it apart from competitors. The sophisticated exterior of the Figo Aspire is complemented by a modern interior that delivers an extraordinary experience for a compact car.
First-in-class technological features like an innovative device dock demonstrate Ford’s understanding of the growing importance of technology in customers’ lives. The dock allows the driver to store, mount and charge mobile phones, MP3 players and satellite navigation systems, and to integrate these devices into the car’s entertainment system.
Figo Aspire will also be equipped with SYNC with AppLink, Ford’s advanced in-car connectivity system that allows drivers to control their phone, entertainment and apps hands-free using simple voice commands – helping them to stay connected while keeping their hands on the wheel and eyes on the road.
Reflecting the importance of safety to consumers in the compact segment, the new Figo Aspire also offers an unprecedented number of safety features. For the first time in a compact car in India, the Figo Aspire also offers side and curtain airbags for an extra level of protection.
The new Figo Aspire also holds true to Ford’s fun-to-drive spirit with a choice of two responsive and economical engines. Both the 1.5L TDCi diesel engine and the 1.2L TiVCT petrol engine offer a compelling mix of performance, refinement and fuel efficiency.
Customers will get another chance to catch the Figo Aspire in Kolkata on May 23-24 at City Centre Salt Lake.