Flipkart goes Myntra way, will shut down web site


New Delhi: Following the Myntra way, e-commerce giant Flipkart will be shutting down its website by the year end, a senior executive said.
“Last year, we had more on the app, but still did our web and desktop. In the next year or so we are going to be only mobile “said Michael Adnani, vice-president, retail and head brand alliances, Flipkart.

As the rate of transactions mirrored that of traffic increase on the app, Flipkart’s move to app-only platform makes sense, Adnani added. Flipkart has more than 40 million registered users and has about 30,000 merchants selling over 20 million products on the platform.

India is the third-largest internet market in the world with more than 243 million users, trailing China and the US in that order. Boston Consulting Group expects more than 580 million people in India to use the internet by 2018, 70-80% of them accessing the web on mobile phones.
Earlier, transforming into a mobile-only entity as internet usage over smartphones surges in India, online fashion retailer ‘Myntra’ will shut its website from May 1, and will become only a mobile app-based retailer.