Srinagar: In a first, an adventure race event is being organized in Kashmir with both domestic and international participation of players in various segments.
Director Tourism Kashmir, Mehmood Shah said this is first every adventure race event in Valley and such events are usually conducted in Europe and Americas. He said that the event has different segments including running, cycling, rafting and boating.
The Director said that the event would be spread over 7 days, out of them 2 would be in Kashmir and remaining in Nobra Ladakh. He said as many as 10 countries and 14 teams from abroad are participating besides local and national participation as well.
“The aim of this event is to dilute the negativity about the destination, plus the biggest advantage which this event offers is that those teams have come from the countries where they have advisories. These teams have come despite advisories,” said the Director.
Mehmood Shah further said that the participants are carrying lot of international media with them and they are uploading it live on facebook. He said there are about 72 participants and some 25 media teams have also come for covering them. “The best thing about the event is that it is being watched live on the social media,” he said.
The Director Tourism Kashmir said every participant is carrying a GPS and they are tracking movement of every individual who is participating in this race. “The participants are coming from 10 countries including France, Germany, Sweden, US, Canada, South Africa, New Zealand, Australia, so on and of forth,” he said.
“It is a very important for us and it is going to give lot of attention to Kashmir tourism,” said the Director.