Facebook Data Scandal: These Companies Taken A Break

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New Delhi: Several reputed companies have distanced themselves from Mark Zuckerberg’s social media site. While Elon Musk deleted the Facebook pages for Tesla and SpaceX recently, other companies have decided to use the ‘Take a Break’ option.

Tesla CEO Elon Musk deleted his SpaceX and Tesla Facebook pages amid the Cambridge Analytica scandal, as part of the #deletefacebook campaign trending on social media.

The development happened during an exchange on Twitter when Musk referenced an article by The Verge about Sonos pulling ads off of Facebook for a week. Musk provided a link to the story and a snarky comment, ‘Wow, a whole week. Risky.’

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Mozilla in a blog on Wednesday said: “We are taking a break from Facebook.” The company that created the browser Mozilla Firefox said it is “pressing pause” on its Facebook advertising, thus it won’t be posting any content on its Facebook page. While the company did not delete its Facebook page, it clearly said that it would only return when Facebook implements stronger measures to protect users’ data.

The actions, however, are not likely to impact Facebook’s business, considering its large pool of users across the globe. But the fallout would have a drastic consequence on the reputation of Facebook, which is now battling falling stock prices and a new movement: #deletefacebook.

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Besides Mozilla, German bank Commerzbank also said it was putting Facebook advertising “on hold” at a time when it is being questioned by governments all around the world. Sonos, a reputed speakers and electronics company, said it is pulling advertising from Facebook and all its entities including Instagram.

Cambridge Analytica, a London-based analytics firm is accused of harvesting personal data of Facebook users to influence elections in several countries including the US presidential elections.

It has been accused of breaching private information of more than 50 million Facebook users. The company, founded by Stephen K. Bannon and Robert Mercer, a wealthy Republican donor who has put at least $15 million into it, offered tools that could identify the personalities of American voters and influence their behaviour.

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