Washington: Facebook has appointed Umang Bedi as managing director India, where he will lead in building and maintaining strategic relationships with top clients and regional agencies in the country. He will take over from Kirthiga Reddy, who will be returning to United States to join the global accounts team at Menlo Park. As part of global accounts team, she will be managing Facebook ‘s relationships with the world’s largest global advertisers.
Prior to joining Facebook , Before was the managing director of the South Asia region at Adobe. He was responsible for growing their business in India and helping India grow to amongst the leading markets for Adobe in the APAC and global regions.
Facebook works with more than 85% of the top 100 advertisers in India identified by Kantar. 100% of those advertisers use video within their Facebook campaigns in India. Bedi will officially start at Facebook in July and Kirthiga will start her new role in August.
Bedi comes to Facebook with close to two decades of leadership experience covering sales, marketing and partnerships where he successfully built teams and grew businesses for multinational companies.
“India is known for its great talent pool and we are really pleased to have Umang, a proven business executive to lead our business in India. I also want to wish Kirthiga the very best in her new global role. Kirthiga has played a huge and key role in building our India business from scratch, and I know she will continue to deliver the same impact in the US,” said Dan Neary, VP Asia Pacific in Facebook.