E-commerce concentrating on local language


Mumbai: Good news for Bengalগ e-commerce users. As they will get the opprtunity to read the descriptions of goods and their prices in their mother tongue in the Snapdeal( an e-commerce) website.  Not only the people of Bengal but also people of Maharastra, Karnatak and Andhra Pradesh can get such opportunity. Snapdeal had already put up content in Hindi and Tamil along with english on its website and will soon introduce four additional native languages i.e. Kannada, Telugu, Marathi, and Bengali.

Ankit Khanna, senior vice-president, product development, Snapdeal realized to reach wider consumer base, making the site accessible to those who prefer regional languages. According to Snapdeal, its multilingual platform is highly scalable and can manage any number of languages. It is noticed almost 70 per cent of sales on Snapdeal come from Tier-II and -III cities, So this organisation is motivated to move that way.

The Nasdaq-listed eBay is another company looking at developing content in local languages too.Latif Nathani, managing director, eBay India said,local languages will be a key requirement in their plans. Though he refused to divulge details in this regard but eBay, which completed a decade of operations in India this March, provides sellers education material in six languages.

According to sources, Flipkart was planning to introduce content in other languages, the e-commerce company declined to answer a questionnaire sent last week.E-commerce players said content in local language would not only result in ease of shopping for customers but also aid in bringing the larger population of the country online. Browsing properties and product categories would be uniform across languages on the websites.
Internet users in India have gone up from 50 million in 2007 to 300 million in 2014. Out of those more than one-third are non-English speaking internet users. Naturally now e-commerce players are cocentrating on capturing customers in this segment as a next logial step.Moreover, Local language Internet users are growing at 40 per cent per year. With online shopping gaining nationwide traction, there is a large population that would be more at ease shopping in their language. Snapdeal got good result by using Hindi and Tamil versions of the platform in the Hindi-heartland and Tamil Nadu respectively.

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