Mumbai: Actor Arjun Rampal, who has survived in the film industry for 15 years, says he does not believe in marketing himself.
“I don’t market myself, I don’t have a PR person also. I think I would be the only person to not have a PR in today’s time. But I am on Twitter, Facebook and Instagram to talk or share things. I can write and express my views,” Arjun said.
But at the same time, the 43-year-old actor feels marketing films has become essential today to reach out to wider audience.
“If a film is made in a budget of Rs 20 crore, out of this Rs 10 crore goes for marketing a film, that too for a month. Marketing has become important today,” he said.
Earlier, Arjun’s films such as “Don”, “Om Shanti Om”, “Rock On 2”, “House full”, “Rajneeti” others worked well. But off late, his projects like “Chakravyuh”, “Ajab Gazabb Love”, “Inkaar”, “Roy” could not create magic at the box office.
“Sometimes you don’t give time to a good film and it fails because of lack of time. But sometimes you give too much time to a film and you over think and it ends up not becoming organic. It’s ok if the films don’t do well, it is part and parcel of industry,” he said.
“Sometimes films do well commercially, but are not appreciated, but you find solace in it. And sometimes films don’t do well commercially but you get appreciated, you find solace in it,” he said.
The National award-winning actor feels if a film doesn’t do well commercially and is not appreciated also, one does get hurt and affected.
“You feel a lot of time and energy has been wasted. But luckily this has not happened to me as either my films have done well commercially or are appreciated. It is because of this I have managed to survive for 15 years,” he said.