New Delhi: Escalating the crackdown on Maggi after high lead and monosodium glutamate were detected in samples, the Delhi government on Wednesday banned sales of Maggi noodles from its stores across the national capital.
Ten out of 13 samples tested for lead content in the popular food item were found to have amounts higher than permissible limits.
“This falls under the category of misbranding,” Delhi health minister Satyendar Jain had said. He added the government has decided to file a case against Nestle for selling unsafe product and fine it for misbranding Maggi noodles. Sources said Nestle officials will be summoned by the Delhi Government for explanation.
At least 10 Indian states have either ordered the withdrawal of Maggi noodles from shops or testing of noodle samples, prior to taking action against the manufacturer, Nestle India Ltd.
Maggi sales have plunged in India since laboratory tests showed the noodles contained lead and the chemical flavor enhancer monosodium glutamate, or MSG, at levels higher than the legal minimum.
The brand from Swiss foods major Nestle, which is synonymous with noodles in India, has therefore also witnessed a severe dent in its popularity and image. Maggi, which clocks around Rs 1500 crore annually, contributes a significant portion of Nestle’s total business in India.
Earlier FIRs have been filed against Bollywood superstar Amitabh Bachchan and actress Madhuri Dixit and Preity Zinta for endorsing Maggi.
On the other hand ‘Big Bazaar’ has removed Maggi from its shelves after the row.