New Delhi: After Beverage maker PepsiCo exited the IPL T20 tournament as title sponsor, Chinese mobile maker Vivo has taken over as the new title sponsor of the tournament, officials said.
The announcement was made after a crucial BCCI meeting on Sunday. PepsiCo had committed to pay Rs 396.8 crore for being the title sponsor for IPL from 2013 to 2017, replacing previous sponsor DLF.
Globally, Pepsi chairman Indra Nooyi has already said that the company will only associate with ethical and clean sporting properties. PepsiCo had earlier terminated its contract with ace golfer Tiger Woods during the sex scandal. It had also terminated its contract with singer Beyonce over controversies.