Kolkata: Mondelez India launches its latest TVC presenting the limited edition of Dairy Milk Flavours especially to celebrate the diverse flavours with distinct, peculiar yet special friends. The TVC highlights the peculiarities of different friends yet the sweetness and the togetherness and introduces the Cadbury Dairy Milk flavours like Original, Fruit & Nut, Crackle, Roast Almond and new limited edition flavours– Coffee Almond & Black Forest to the audience.
The storyline of the TVC introduces a group of girls possessing different personality. Amongst the group, a young woman is at the centre of attention, being counselled by her friends – each with a different flavour of Dairy Milk in her hand – following her break up that gives way to laughter once the protagonist realises that her friend had been joking with her. True to the voice over ‘Every friend adds a special flavour. This friendship day, add a flavour, add a friend’ the TVC celebrates friendship while introducing the limited edition flavours of Cadbury Dairy Milk.
Prashant Peres, Director- Marketing (Chocolates), Mondelez India said, “Since many years now, Cadbury Dairy Milk has been encapsulating an enormous breath of emotions, from shared values such as family togetherness, to shared good feelings and collective joy. The latest TVC celebrates and honours another very important aspect of relationships- friendship. With Friendship Day round the corner, the TVC highlights how every friend adds a special flavour to one’s life like the variety of Cadbury Dairy Milk flavours like Original, Fruit & Nut, Crackle, Roast Almond and new limited edition flavours – Coffee Almond & Black Forest.”
Prakash Nair, Sr. VP, Ogilvy and Mather Advertising & Neville Shah, Group Creative Director, Ogilvy and Mather Advertising said, “India has an emotional relationship with CDM. To India, CDM is more than just a chocolate. The challenge was how to present the multiple flavour offerings from CDM and build on the emotional bond. Friendship Day which is coming up in August, presented the right backdrop to land this offering. It was simple really. Because if we look at our own lives, we all have different friends and each one adds a special flavour to our lives. The idea just simply fell in our lap”