Toronto: Businessman’s heartthrob Blackberry is coming up with a massive change in its operating system. The company is planning to launch its first android smartphone. The Ontario-based company, which had shunned Android in a bet that its BlackBerry 10 line of phones would be able to claw back market share. Blackberry lost its market to Apple’s iPhone and a slew of devices powered by Android.
According to sources, the move to use Android is part of BlackBerry’s strategy to pivot to focus on software and device management. BlackBerry, which once dominated smartphone sales, now has a market share of less than 1 per cent.
The company refused to comment on the issue. In an e-mail the company said, “We don’t comment on rumors and speculation, but we remain committed to the BlackBerry 10 operating system, which provides security and productivity benefits that are unmatched.”
Sources said that by launching an Android-based device of its own, BlackBerry would be sending a signal to skeptics that it is confident that the BES12 system can not only manage, but also secure smartphones and tablets powered by rival operating systems.