Kolkata: The Calcutta High Court rejected the PIL which was filed by a petitioner questioning Sachin Tendulkar for continuing to appear in several TV commercials despite of being honoured with the country’s highest civilian award Bharat Ratna.
Kamal Dey, the petitioner, had filed a PIL in the Calcutta High Court in April, against cricketer Sachin Tendulkar questioning that whether a Bharat Ratna awardee could contunue appearing in private advertisements.
In his 24-year-old career, Sachin has done advertisements of more than 50 organisations. While he was playing cricket, he used to receive 500 crores.
Despite of retiring from cricket 5 years ago, the master blaster’s brand value is still huge. According to the statistics of 2016, he has ongoing contracts with eight private organisations dealing with advertisements.
According to the plea filed, the question has been raised that whether anyone getting an award from the Indian government could do private advertisements.
A division bench constituting of Chief Justice Jyotirmoy Bhattacharya and Justice Arijit Banerjee ruled in favour of Sachin. The bench said that the person against whom the PIL has been filed is not a resident of Kolkata. He is from Mumbai and hence no decision can be taken from Kolkata. In that case, the petitioner can move to the Delhi High Court or the Supreme Court.
According to Kamal Dey’s lawyer Srikanth Dutta, out of the 45 mentioned names, 44 have been honoured with Bharat Ratna. He said that starting from the first Bharat Ratna receiver Sarbapalli Radhakrishnan to Jawaharlal Neheru, Dr. Bidhanchandra Roy, Indira Gandhi, Mother Teresa, Dr. B.R. Ambedkar, Nelson Mandela, Abdul Kalam Azad, Satyajit Roy, Amartya Sen and several others who received this award, never did any private advertisements. Then he questioned on this basis that how could Sachin Tendulkar do private advertisements and how much logical was it. He appealed for the need of a particular guideline.
Reporting By: Snehasish Chatterjee
Edited By: Saheli Dey