A pretty pink bottle of beer for women created by Martina Smirova of Aurosa from Czech Republic faced quite some backlash for being ‘sexist’. The beer which was specifically marketed for women and claimed to represent a woman’s strength and a girl’s tenderness hasn’t gone well with a lot of people who considered it downright sexist.
The recently launched beer was said to have been launched to prove that women can succeed anywhere without having to adapt and sacrifice their natural self. As soon as the beer launched, it caused an uproar on social media and people took to Twitter and Facebook to tell the company how they didn’t like the idea and it was sexist.
Aurosa took no time to clarify the matter and defended the product on its official Facebook page saying, “Beer, wine or any alcohol has no gender. However, the beer industry is largely dominated by men. And culturally, even as more women enter the industry as brewers, pub owners, drinkers, beer can still pretty much feel like a masculine affair. Statistically speaking, women are inclined to drink less beer. Why? Brewers, men and generally, the society have operated under the misconception that women do not like beer or that it is a man’s drink. This has been rendered into the media and the marketing system. It was never intended to dictate what women should or shouldn’t drink. We are simply a brand that wants to offer beer in an elegant and beautiful bottle, something that has not been done before, for those women who want it and who’s lifestyle we fit.”