Seoul: South Korean consumer durables firm Samsung has emerged as the most trusted brand in the country followed by Sony and LG, while Tata Group is the only Indian company to feature in the top five, a report said.
Samsung moved up 17 positions to claim the top spot, replacing its mobile division, which slipped 154 positions, The Brand Trust Report 2017 said.
Sony and LG both retained their 2016 rankings, while US-based iPhone maker Apple took the fourth position, up 12 places from last year.
Tata Group and auto major Honda continued to occupy the fifth and sixth position, while the country’s largest carmaker Maruti Suzuki came in at the seventh position, climbing four spots.
PC maker Dell is placed at eighth, followed by Lenovo at ninth that moved up from 27th position last year, while Bajaj dropped to 10th position from seventh last year.
“Of the 2016 list, four brands slipped out of the top ten list of 2017 — Samsung Mobiles, Nokia, Godrej, and ICICI Bank,” TRA Research Chief Executive Officer N Chandramouli said. Over 2,500 respondents participated in the survey conducted by TRA Research across 16 cities and its findings have been compiled in the report.