London: New figures show that BBC.com, the BBC’s international website, has started 2015 on an all-time high. More than101 million unique browsers used the website and news app globally during the month of January, generating a record 1.35 billion page views.
The figures come after a year which saw BBC.com achieve sustained growth, with more unique browsers every quarter. Mobile and tablet usage of BBC.com has increased, with year-on-year unique browsers up 67% and 45% respectively, as greater choice and responsive technology encouraged users to turn to BBC.com for news on the go. A fully responsive tablet version of the site launched in late 2014 and a new feature-packed update to the BBC News app is due to launch in the coming months.
Tim Davie, CEO BBC Worldwide, said, “It is tremendous news that BBC.com has been enjoyed by over 100 million browsers in the past month. The fact that audiences are responding positively to the innovation that we have delivered across the site is particularly encouraging. Specifically, our investments across genres as well as our increasing availability across all devices, is driving strong growth.”