Asus Launches ZenFone Live


New Delhi: Asus has launched a new camera-centric phone called the ZenFone Live that will supposedly let you stream a prettier version of yourself on social media channels like Facebook and YouTube.

The “ZenFone Live is the world’s first smartphone with hardware-optimised, real-time beautification technology,” that works in tandem with the phone’s BeautyLive app to ensure a “perfect look when you go live,” according to Asus. Moreover, the ZenFone Live also comes with a pair of MEMS microphones to “reduce noise and ensure that your voice is heard.”

On the inside though, the ZenFone Live is a pretty standard affair. It comes with a 5-inch 720p screen and a quad-core Qualcomm Snapdragon (unspecified chipset) processor with 2GB RAM and 16GB/32GB internal memory which is further expandable via a microSD card.
The dual-SIM phone runs Android Marshmallow-based ZenUI and supports 4G LTE.  It sports a 13-megapixel rear camera with autofocus and LED flash and a 5-megapixel front camera, again with LED flash. It is further backed by a 2,650mAh battery.

The company is yet to announce pricing and availability details of the ZenFone Live. Asus only recently launched the battery-centric phone, aka the ZenFone 3s Max (ZC521TL), in India at a price of Rs 14,999. The phone in question is an upgraded version of the ZenFone 3 Max which was launched in India in November 2016. The ZenFone 3s Max broadly focuses on improved performance courtesy a faster chipset (and latest in software) and longer battery life courtesy a bigger 5,000mAh battery.

The main USP of the phone is said to be its 5,000 mAh battery which is rated to deliver “up to 34 days of 4G standby time, 28 hours talk-time on 3G and 25 hours of web browsing over WiFi on single charge,” according to the company. The ZenFone 3s Max, in addition, also supports reverse charging and can be used as a portable power bank to charge other gadgets.

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