New York: BlackBerry CEO John Chen in the Code Mobile Conference held on Thursday hinted that the company might down shutter its mobile handset business if it remains non-profitable next year.
The CEO of the Canadian smartphone maker said the company aims to sell 5 million smartphones in a year to achieve profitability, reported The Verge.
Chen at the Code Mobile conference said that BlackBerry Priv, company’s first Android smartphone, might boost the company’s handset business. The Android-powered Priv besides offering more apps to users would also be delivering privacy and security to users’ content, something which Chen thinks is the key marketing mantra to attract users. “We want to bring the BlackBerry security knowhow to Android,” he added. “The market wants privacy and security, and they also want apps.” Samsung Knox is currently the closest competitor to Blackberry’s security solutions, said Chen reported Engadget.
He however said that BB10 would still be an important part of the BlackBerry ecosystem as it is more secure than the security solutions the company is offering on Android-based Priv. In addition, to bring Priv in hands of more users, BlackBerry would also be offering the slider smartphone in carrier stores in the US. While 5 million unit sales might be a big deal for the Canadian smartphone maker, it is just a small fraction of what giants such as Samsung and Apple sell.